As web design evolves, images are here to stay. There's data to back this up, too: According to research, social media posts and blog posts with frequent images see higher engagement and shares than posts without images, and humans are more likely to retain information if paired with visuals.
It’s why news articles offer pictures of key events, why app stores use screenshots, and why ecommerce sites include product images along with descriptions.
There are two main reasons to make a picture into a link: to capture users' attention, and to provide a larger area for users to click or tap. Then, we'll walk through a step-by-step guide for making an image clickable using some simple HTML. But how do you make a picture into a link? In this post, we’ll explore reasons for linking images and best practices to follow.
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