Now I should let you know that Instagram does allow for a variety of different aspect ratios when posting in the app, but when it comes to working with videos and running ad campaigns, there are four main aspect ratios that every agency and client will require. For more information, click here to see our disclosures. But we only recommend products we would use ourselves. As an Amazon Associate, I earn from qualifying purchases. We make a small commission if you buy the products from these links (at no extra cost to you). You can get Adobe Premiere Pro for $20.99/£19.99 a month or the whole Adobe Creative Cloud Suite for $52.99/£49.94 right now and if you are a student or teacher you can save up 39% on those rates too:ĭISCLAIMER: This post may contain affiliate links.
Give it a try and give some of the other aspect ratios mentioned a try to see how they work for your content styles. This will ultimately mean you have 60 pixels on the height of your video that get automatically cropped out of frame. For example, if you shoot in HD 1920×1080 then to turn this into a 2:1 video all you need to do is create a timeline in your NLE with pixel dimensions of 1920×960 (1920/2=960). There is also a small movement for 4:3 again as it offers a slightly wider view than 1:1 but still quite square.Ī 2:1 aspect ratio is relatively easy to use in post and has no shooting implications either. There is 9:16 for properly portrait media that usually sits in ‘stories’ like Instagram, Facebook and Snapchat. If you use social media platforms at all you will know that there is 4:5 for slightly portrait looking posts. That was hard enough to swallow for the widescreen purists when it first emerged but it has diverged a lot from just square now as well. These videos are exactly square in ratio being 1:1. Square video has a dominance on social media for sites like Instagram and Facebook. Now, however, the world of digital video, social media and personal smart devices have changed all of that. You could pretty much expect by the 00s that films would be in some form of widescreen 16:9 or 2.39:1 (that nice black crop look that for anamorphic footage that many YouTubers have tried to emulate). Although film has had a checkered history with varying ratios to try and get the best field of view in theatres and the best cinematic experience. This was the domain of film up until that point.
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