Think of it as a scenario - when a subscriber meets the conditions you’ve Messages, first you have to specify a set of conditions and put them into a workflow. Whichever tool you use, the logic remains the same. You’ll need either an email automation or a marketing automation platform. Marketers often call these drip campaigns or follow-up sequences. You would use this approach, for example, if you wanted to send an email course where each message would comprise an individual lesson. Just like you set up your out-of-office messages, you can send your email marketing campaigns automatically. Automation enables you to schedule your emails and send them to relevant users at scale, which is essential for effective email marketing. 30+ types of automated email responses you should be sending todayĮmail automation is a way to send emails to your subscribers as a sequence, with specific time intervals in between them.5 tips to effectively use email automation to grow your business.
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